STRATEGY PROCESS: A TOOL FOR SUSTAINABLE DEVELOPMENT OF PUBLIC UNIVERSITIES IN SOUTH-SOUTH NIGERIA

Abstract

This paper examined strategy process: a tool for sustainable development of public universities in south-south Nigeria. It is based on theoretical and opinion issues. The paper identifies Universities as universal phenomena which are established for the good of all now and in the future but the achievement of their objectives are constrained due to challenges facing them. The content delivery of the study is government funded public universities in south-south Nigeria. There are Six (6) Federal Universities and Six (6) State Universities in South-South Nigeria. The Universities are University of Benin, Ambrose Ali University Ekpoma, Federal University of Petroleum Resources, Delta State University Abraka, Federal University Otueke, Niger Delta University Amasoma, University of Port Harcourt, Rivers State University of Science and Technology Port Harcourt, University of Uyo, Akwa Ibom State University, Ikot Akpaden, University of Calabar, and Cross River State University of Technology, Calabar. The paper focuses on different steps of Implementation ranging from: Resource allocation, Organisation structure design, planning framework, Leading and staffing, Change and communication and Evaluation. Key concepts of the paper were operationally defined. Theoretical Framework for this study is based on the Resource-Based Theory. The paper further presented the relevance of the strategy process to the field of management. The paper concluded that there are based innovative funding strategies which have been recognized to be effective in reversing the lingering problem of underfunding in South-south Nigerian universities. It recommended among others that all stakeholders must be involved in the provision of university education through integrated approach to university education finance.